My client is a relatively young, extremely enterprising and innovative company that is well on its way to become market leader in the international trade of new and young used cars. They are rapidly growing and serve a large customer base. By staying up to date on the latest trends in the used car market, this dynamic and fast-paced company always strives to provide their customers with the best offers.
You will be responsible for 7 European markets, the sales team currently consists of 12 FTE, and every market has native speakers. The marketing team is supported by the expertise of an external online marketing agency. The team works from the Nieuw-Vennep office, and sales are done through telephone and email sales. Leads are generated through online marketing activities and campaigns, and then the sales team offers a follow-up to the "Sales Qualified Leads".
You work closely with the Product & Pricing and Support department and you are the connecting factor here. The Marketing, Sales, Product & Pricing and Support departments work openly and critically with and towards each other to achieve the meet business objectives.
As the Sales & Marketing Manager, you will work towards the implementation of a pull-based sales strategy as opposed to a push-based strategy. You will coach, guide, and motivate the sales and marketing teams. You will translate your marketing-driven sales vision into strategic goals and practical actions.
You will also have the task of providing the rest of the management team with information and convincing them. You translate team objectives into individual objectives and ensure that each team member draws up their sales plan. You are familiar with the use of Salesforce CRMs, and will use reports and dashboards that help you keep control of progress, growth, and targets. Ultimately, you know how to get everyone on the same page to achieve growth, both in numbers of cars and in the number of customers.
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